Presse & News

Thomas L. Rödding is a digital pioneer and EU expert for traceability and digital touch points. In 2022, he founded Narravero, a leading company for SaaS solutions in the field of digital product passports and supply chain documentation. As Co-Chair “Digital Product Passport” in the European CEN-CENELEC JTC 24 and in the national DIN & DKE committee, he helps shape European standards. On 06.06. at the World of Data in Munich, find out how digital product passports not only meet legal requirements, but also open up new business opportunities.

Nach einem Tag voller informativer Inhalte geht es zum Abschluss des World of Data in der Thesenarena vor allem um (hitzige) Diskussion: Unsere Referent:innen stellen sich auf der Bühne mutigen und möglicherweise provokanten Thesen aus dem Publikum. Jede:r Referent:in erhält 100 Sekunden, um sich zu positionieren – spannende und intensive Auseinandersetzungen zu wichtigen Themen sind vorprogrammiert. Diese Speaker werden mit uns diskutieren: Andreas Wiener, Geschäftsführer von BI or DIE, Simon Faatz-Riccò, Team Lead Data Engineering bei RND, Friedrich Staufenbiel, Managing Director & Head of Tech bei Berlin Bytes, und Sebastian Amtage, Gründer & Geschäftsführer von b.telligent. Wir freuen uns auf einen bereichernden Austausch mit zahlreichen neuen Erkenntnissen.

Dr. Johannes Fühner has been responsible for Strategy & Business Intelligence at Dyn Media since 2022, before that he worked as a consultant at McKinsey & Company. Together with Felix Jetschiny, who has been working as a data engineer at Dyn Media since April 2023, they show us at the World of Data how a BI architecture for a streaming service can be set up in just a few months, despite 2,000 live games per season. Game, set, match! Find out all about it and come to the WoD on 06.06. We are really looking forward to this success story!

Under the title “360° fan profile”, Murat Yurt takes us on the exciting journey of the German Football League (DFL) to become the best league in the world. Namely in the area of fan centricity. As Head of Business Intelligence & Digital Analytics, Murat Yurt is responsible for the development and implementation of smart strategies in BI and digital analytics. He says: “ Football stands as a cherished global phenomenon, and the Bundesliga is dedicated to continually uplifting fan engagement to unprecedented levels. Our ambition is to become the most fan-centric league in the world.” Through harnessing cutting-edge technologies and pioneering strategies, we are empowered to deliver personalized content and immersive experiences for all. We are very excited and looking forward to the insight into the data world of soccer!”

As Director Data Intelligence, Wolfgang Jarnach heads the central data department at Home Shopping Europe, where he is responsible for digital product analysis, data platform management, business intelligence and data science. In his presentation, he will address the question: How do you use almost 30 years of experience in live retail to accompany the HSE into a digital and data-driven future? He will tell us about the challenges he faces on this path and the opportunities the new business model offers for Home Shopping Europe at the World of Data in Munich on June 6.

How can the creation of mascots combining AI agents and fine-tuned base models be optimized to maintain high brand standards? Dr. Dora Simroth, Director Data Science and Dr. Alexander Khachikyan, Tech Lead and Senior Data Scientist at PAYBACK present an innovative approach. While traditional foundation models offer a solid starting point, they often lack the specificity required for brand-centric content. By integrating AI agents alongside Stable Diffusion technology and a user-friendly interface (UI), they provide insight into a solution that enables creative employees to generate our beloved mascot, the POINTEE, tailored to PAYBACK's unique identity. Join us as we explore how this synergy between AI agents and foundation models can revamp content generation, but also where it reaches its practical boundaries. We are looking forward to seeing POINTEE in action!